An annual review creates a new starting point for businesses. 2020, the year of COVID-19 was a struggle for most, which is why there are many lessons to be learnt. Taking stock will provide clarity, identify areas of weakness and help to move your business forward.
History have proved starting a business during or after a crisis is a good idea. Airbnb started during the Great Recession, Microsoft after the Oil crisis and Tesco after the 1st World War. Entrepreneurs don’t see economic downturns they only see opportunities.
Managing expectations in business is difficult. From relational, business, legal or in other forms expectations ultimately provide a direct route to failure. In 2020 we have learnt to adapt realising that in business not all things can be predetermined.